Copywrighting & Creative Communications

Ideas that lock in lasting connections



How to lock in lasting connections…


I suspect the biggest reason clients don’t spend money on creative communications is fear; they just don’t know whether the work produced will make enough of a difference on their bottom line. So how can I help you spend money confidently and deliver lasting value?

And I'm up for working with typography all day every day, too…

And I’m up for working with typography all day every day, too…

I’m Rob Wright. And I use copywriting, graphic design, branding, leadership, selling and behavioral insights to finesse my clients’ business-to-business communications with combinations that lock in new and lasting connections. It’s what I’ve been doing in my own business since ’93, which I relaunched as a limited company in 2013.

Whenever you’ve got difficult, technical, complicated content and need it crafting into persuasive, readable and engaging copy, you really should pass it this way.

Why? Because clients trust me to write words that sell for creative challenges worth as much as £1bn for some of the world’s leading companies in their fields (a pitch we helped that particular telecommunications consortium win…).

It’s become a habit working with market-leaders for me. It’s a special privilege I thrive on.

I think about thinking, too. I’ve just won a deal to write a business book on Resilience for Hodder & Stoughton, helping executives bounce back from adversity, as well as learn the disciplines that help them thrive during career setbacks. Thought leadership. How did that happen? Long story; happy to tell you about it some time. But I mention it here because you’ll appreciate that level of robust thinking from the outset; as there’s no need to post-rationalise our ideas if we’ve got our thinking straight before we start…

“Chance favours the connected mind.” I guess that’s how the book deal came up. I love books and I love learning. Head over heels. Learning is a means to an end because it fuels my biggest buzz, ideation. Ideas are like threads; novel links and connections between things that can tie and bind. The more curious we are (count me in that number) the more threads appear. And weaving those threads together to make pretty patterns that lock in lasting connections for my clients is where I love to work and play.

But ideas are just the emperor’s new clothes unless they’re earthed in the specific context of a client’s identity, their proposition and their target audience’s needs. Which is why I use a tool I’ve developed to help my clients get to the heart of who they are and what they stand for. I’m known for asking great questions and this tool helps protect your brands from swanning around while clueless that they’re not dressed in the finest ideas money can buy after all.

Don’t overlook the importance of this: relationships collapse because to be in relationship we first have to know who we are [as lifted from author Steve Biddulph] – to cut out the confusion and get our story straight. So if brands are going to make lasting connections they need to be clear about their values, objectives, culture, beliefs and more. And I make it my business to help businesses sort that out from the outset.

This is how I get to add long-term value through insightful creative communications. This is how I get to help organisations and individuals uncover the heart of who they are and steer everyone else to become convinced about their essence, too.

This is how I help folk navigate Change.

Again, context is key. And I love taking the big-picture, strategic view to forge ideas, concepts and paradigms that grab attention and persuade. That way I give enduring solutions that provoke lasting connections.

So I’m looking for high-end, team-playing/leading creative communication challenges. Long-term freelance relationships (be it project-based, interim or contract work) are ideal. Or even non-executive directorships.

I especially love to work in the area of branding and identity, as it’s an area of change that I’ve got particular insight into.

If you feel I can help, please do get in touch. It’ll be great to hear from you.

I’ll be looking forward to seeing how I can help you make lasting connections with your audiences, too.

Whenever you’ve got difficult, technical, complicated content and need it crafting into persuasive, readable and engaging copy, you really should pass it this way.